1. Google Ads increases leads and customers.

Google Ads is one of the best tools around for generating sales leads. If your campaigns are set up properly, they can send highly targeted leads to your website, opt-in form or other online properties.

2. Google Ads is a flexible marketing platform.

Anyone who regularly uses Google Ads will tell you it’s an extremely flexible marketing tool suitable for organizations of all types and sizes. This platform can essentially turn internet traffic on and off. It’s also compatible with a wide range of other marketing platforms and software systems.

3. Google Ads gives you a high return on investment (ROI).

Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high digital marketing ROI that other marketing strategies can’t provide.

4. Google Ads provides fast, transparent results.

Google Ads is a transparent and intuitive platform known for delivering quick, straightforward results and campaign reports. Analyzing campaign progress is easy because the dashboard provides all campaign-related data, including the keywords website visitors used and the cost of clicks.

5. Google Ads taps into massive, high-quality traffic sources.

Because of Google’s market dominance and massive customer base, the search giant can send businesses significant daily traffic, depending on their budget. Google prides itself on displaying relevant content and ads and continuously evolves its search engine algorithms to produce the most relevant search results and ads.