Improved User Experience:
Apps can be tailored to specific user needs and device capabilities, offering a more intuitive and seamless experience compared to websites. 

Direct Access to Device Features:
Apps can leverage features like GPS, camera, microphone, and contacts, providing functionalities not readily available on a standard website. 

Increased Customer Engagement:
Apps can facilitate frequent interactions with users through push notifications, personalized content, and loyalty programs. 

Brand Building:
A well-designed app can strengthen brand recognition and loyalty by providing a consistent user experience across platforms. 

Offline Functionality:
Some apps can operate offline, allowing users to access content even without an internet connection. 

Data Collection and Analysis:
Apps can gather valuable user data which can be used for targeted marketing and product improvement.